数据驱动的sem运营2023年上半年智能穿戴设备行业复苏与增长分析
随着时代的发展，智能穿戴设备的功能越来越强大，吸引了越来越多的用户。智能手表、智能眼镜、智能手环等设备已成为现代生活中不可或缺的一部分。然而，这个行业也面临着挑战和机遇。
在智能穿戴行业中，厂商们开始竞相提升产品细节，致力于提高市场竞争力。AIoT产业的快速发展，以及元宇宙概念的升温，进一步推动了智能穿戴设备的热度。尽管全球消费电子市场需求疲软，智能穿戴行业却保持着强劲势头。据市场调研机构IDC数据显示，2023年可穿戴设备的出货量预计将同比增长4.6%，全球市场将以5.1%的五年复合年增长率健康增长。
然而，smart wearables industry also faces some challenges. Currently, the market products are homogeneous, lacking in innovation. Many new entrants imitate giants in terms of product shape and function, limiting the development of the industry. Moreover, products overly focus on appearance design and functional points, with insufficient research on key technological features. Some functions' practicality is yet to be improved.
To rekindle consumers' interest, manufacturers start emphasizing health aspects in their products. With people's health awareness rising, smart wearable devices' health functions receive increasing attention from consumers. Data from monitoring institutions shows that over 70% of potential buyers consider comprehensiveness of health detection functionality when choosing a smartwatch for purchase.
In this context where health awareness grows stronger continuously wearable medical equipment market exhibits sustained growth trends domestically and internationally universities research institutes and companies collaborate to accelerate R&D of new technologies driving applications wearable technology fields healthcare management and medicine example Huawei launches first smartwatch supporting high blood sugar risk assessment helping users identify at-risk groups.
The prospects for application of intelligent wearables are broad with immense potential however competition will intensify further only by launching innovative products attractive to consumers can one stand out in competition In future intelligent wearable devices will innovate more deeply penetrate into various aspects life
